The commentators are Anthony McCrossan and Simon Gerrans. The commentary line-up will include regular voices Rob Hatch and Carlton Kirby, who will also joined by cycling legend Sean Kelly at all three major races. Blokes, in general, are pretty bad communicators, but I think cycling is a great way to go out there and just talk with your mates about what’s going on in your lives, being a sounding board for your friends, and spending time one on one in a non-confrontational environment. So on 20 years of preparation and 2 years of tapering I did the biggest bike ride I’ve ever taken on. Look! Oh yeah, I think all the bikes we have available through TSC I look at and think “Oohhh I’d like one of those… haha!”. Show a custom ad to people who have Has Melbourne changed much since you were last there? Ads are placed in the most From their perspective, they’re familiar with the people we have involved in the business. hoods, cities and countries to only target It’s a very holistic approach. A lot of smaller businesses have fallen by the wayside this past 12 months, and elements of what we do definitely have, but in other elements of our business we’ve really prospered, so we’ll be stronger for it I’m sure. We approached it in a different way to other commentators and that was really well received by the audience. the customers that enter the desired watched. What were the things that you learned whilst commentating the TDF? Australian Simon Gerrans wins a sprint finish to clinch stage three of the Tour de France in Corsica. It was a seriously steep learning curve, it was a great challenge and I had a great working relationship with Anthony McCrosson. The exciting aspect of my role is we have such an exciting business. James Meadley (SA.com), Gene Bates (UniSA), and Mitch Docker (United Water) counter, also briefly. The gravel scene excites me… I’ve done a little bit of it and I’d like to learn more. Trained in Programmatic at Mediacom Worldwide, mastered it in Havas and striving for perfection in Maas MG. I’m an avid runner and puppy lover. It’s been good, bad, and otherwise. Do you still enjoy watching bike racing as a fan? There’s not the pathways for young Australian riders to get across to Europe like there was when I was young. We have a great working environment, and to lead a business with those touch points is what I love. He currently works as an athlete intern at Goldman Sachs in London. Australian great Simon Gerrans joined announcer Anthony McCrossan as a studio commentator for the Tour’s commercial-free livestream on NBC Sports Gold, and … It really feels like it’s a growing sport and something I’d like to be a part of. Once the world opens back up again I think we’re going to see a whole bunch of people going on cycling holidays again and really be able to enjoy that side of the sport which is amazing. So I think from a personal perspective it’s great for mental health for those reasons. You ride out on a weekday morning and you’ll see groups of 30-40 guys, all in a perfect line looking really smart, all in the same kit. Inform are a local racing team here in Melbourne, they’re a team that really support riders to develop their careers. What do you think this means for cycling from a personal and business perspective? You transitioned from racing to finance and now to The Service Course, can you tell us some contrasts and commonalities between them? I came home with three kids and a heavily pregnant wife and my kids had never lived in Australia before but they still call it home. spend – making it crucial to be on the pulse of programmatic trends. Australian Simon Gerrans won the 169km 10th stage of the Vuelta Espana as Alejandro Valverde retained the race leader's gold jersey he took from Cadel Evans on Monday. I stuck at it for a year, and then I decided to dive back into what I am really passionate about which is combining cycling and business development, and that’s when the opportunity at TSC came along. Ineos have really raised the bar over the past few years, and now other teams are really stepping up and pushing them. Having a recent UCI Pro Tour veteran is gold for getting the best intel. Aligning ads next to relevant content at the My role in the business means I haven’t done as much of the good stuff this past year as I would’ve liked. purchase, demographic (age, gender, Target consumers based on location, However he finished the road season at a high level and stepped straight into CX. So my off bike highlight was the joy it brought to the family. I love pizza, optimism and there is no place like home. The marketing platform learns as the So they expect you to be of that level, but I was literally finding my feet for the first few days. I also hadn’t studied in a long time in a formal way, so to get to the bank and actually have to pass the regulatory exams to trade and sell, was such an interesting process and it was so good to do. 2021 PREVIEW: SIMON GERRANS. Simon Gerrans (born 16 May 1980) is an Australian former professional road bicycle racer, who rode professionally between 2005 and 2018, for the AG2R Prévoyance, Crédit Agricole, Cervélo TestTeam, Team Sky, Orica–Scott and BMC Racing Team squads. I’m still very busy on the home front but I’m trying to get out on the bike a couple of times a week. Mar 12, 2018 - Currently with Orica GreenEDGE http://www.greenedgecycling.com/team/simon-gerrans# http://simongerrans.com/ . But yeah I’ve got a couple of beautiful bikes currently, but as far as one I’d like to add to my collection would be a Curve mountain bike. Catching up and looking ahead with our very own, The Service Course CEO, Mr Simon Gerrans. What about your off-bike highlight of 2020? Working in a high level corporate environment at Goldman Sachs equipped me with some skills that I was able to bring across. We can create custom audiences that are How’s it been being back? And that’s what we have at TSC. I didn’t pay that much attention to the Tour when I was racing it. February - riding with Christian and local riders in Girona, THE SERVICE COURSE, CARRER NORD, 10, 17001, GIRONA, +34 972 66 54 06 info@theservicecourse.cc. I’m still getting messages now asking when we’re commentating again. Purely for the joy I could see it brought my family, how much that meant to my kids and wife and my family and mates back in Australia to see us coming home after being away so long. appropriate place to be read, seen,or So that kind of feedback is great. I do love watching racing. The cycling scene is so much bigger than I ever imagined. But I think once we get through this and out the other side, we’ll definitely be stronger for it. And they were looking for a way to attract young talent to the team, from U17 and juniors. Tour de France 2013, stage five: Live and interactive text commentary for the team time trial on Wednesday, July 3. The growth of programmatic advertising is being He was so consistently at a high level, to the point where I thought he was going to sit out the cyclocross season to focus more on the road from here on. So I know I’m not alone in that. We’ve got a good Australian customer base here, so my riding goals aren’t so much events, but more about finding out how to engage with customers more here in Australia. “You could tell the guys were chipping in to help the young guy get started,” Gerrans told VeloNews. Getting out on your bike and exercising is a very social sport, it’s a great platform to go out and speak with your mates, meet new people, and come away feeling better for it. ethnicity), affinity, interest, real world and It’s an honour that they want to invest in the business. Given he's raced against most of the field in the Tour, he knows a lot about how things work in the here-and-now. It was a fantastic process to go through, to go so far away from something I knew so well to an industry where I had no idea what I was doing. And I think TSC is a classic example of that. Also to go from pulling out my suit a couple of times a year - maybe for a wedding or a day at the races - to putting on a suit every day, it was a huge contrast. All our investors have said ‘when we’re out of racing we want to come get involved in some way’, whether it be running a trip or helping in a location, or opening a TSC in a location they’re based in, or something else, they’re all keen to be involved which is fantastic. I think I have to say that after living abroad and being on the road for 21 years, it was moving back to Australia. You recently moved back to Melbourne, in your home country, Australia. One thing I’d like for the near future is to organise a regular TSC ride going here in Melbourne. I’m the Wizard of Oz behind the curtains; a serial entrepreneur and the glue that holds Maas Media together. Commentating the Tour was an awesome experience. If I was to put down one stage it was the penultimate stage, when Pogacar tore the race to pieces. These will include former British road race champion Brian Smith, two-time Grand Tour stage winner Nico Roche, 2012 Milan-San Remo winner Simon Gerrans and two-time Olympic champion Jo Rowsell-Shand. It’s even more challenging now I’m in a different time zone. So I think I fell out of love with it a little bit, but now I love it from a different perspective; watching the racing, understanding what’s going on - not everything you see on the TV - knowing the guys who are racing, and so on. driven by advancements in technology, demand for transparency I’m going to be interested to see how long he can maintain this intensity for, because he hasn’t slowed down at all. They chose four key stages to trial it at the Giro, including the TTT and final stage. Anthony mentioned staying there after the Dauphiné since he'd be unable to return if … boundary around buildings, neighbor- People are like ‘we want to be involved in your business’ - a really simple example is when we advertised for a product manager a few months ago, and we were inundated with fantastic CV’s from across the world. I think on a personal level, for people in cycling, it’s never been more important. But I think a lot of people are going through that challenge; working out how to negotiate this hurdle. He’s so complete as a rider. TSC: Simon, first let’s look back - how would you sum up your 2020 in three words? There were a couple of guys who were going really well in the group, who really carried the group through certain points of the ride, and we got to the end of it and were all high fives and cheers and beers, and then next thing two guys are collapsing and getting taken away in an ambulance. When you step into that environment your audience expects a lot; they’re used to hearing guys like Phil Liggett and Matt Keenan. We have a holistic approach, we have a number of touch points with our clients, and fortunately we have a number of revenue streams. page level. It’s also so much a part of our heritage at The Service Course… we come from a racing background. But as far as the similarities go, it’s interesting to go from being in an extremely high performing and professional environment at the top level of a sport, to being in a room with some of the smartest, most ambitious people in a whole different environment was very similar. So it’s a very well organised cycling scene in Melbourne. Simon Gerrans of Australia relied on his power sprint finish to beat Alejandro Valverde and Michal Kwiatkowski and clinch the 100th edition of … The motorbike I bought for my 40th this last year, and I bought it in Spain with the intention of us staying in Girona a bit longer, only to have our world turned upside down. What’s the most exciting part of The Service Course for you? Gerrans is a two-time Australian National Road Race Champion, having won the title in 2012, and 2014. Good and bad. engage and increase brand awareness. Our mission is to inspire businesses to unlock their potential by using cutting edge marketing skating, cycling, charity, photography, music, performance, entertainment, travel, products, life! I had to learn on the job, on my feet, and it was fantastic. By the end of my racing career I was craving a new environment so that was exactly what I found at Goldman Sachs. They are broadcasting live from France. Simon Gerrans will leave Orica-Scott at the end of the 2017 season and join BMC Racing for 2018, taking with him well over a decade of experience.. unlock their potential by using cutting edge marketing strategies through world-class And each person who’s invested, I can vouch for personally. Simon Gerrans won but, as for the Tour Down Under, it was consistency rather than flamboyance that won the day, so he was invisible in the peloton for most of the race. These are some of the biggest names in cycling, and these are their thoughts in the lead up to the great race to Paris… Australian Simon Gerrans pulls clear to win stage 14 of the Giro d'Italia He went clear of Rubens Bertogliati and Francesco Gavazzi on final climb … As far as the environment goes, they couldn’t be more opposite. It was prescient because Simon Gerrans won in Sanremo and Ryder Hesjedal won the Giro. As the marketing industry evolves and adapts to an ever-changing There are dozens of these groups going out. Gerrans out of Tour with broken collarbone Australia's Simon Gerrans is forced to quit the Tour de France on Thursday after breaking his collarbone in a crash. In certain elements it’s super challenging - working remotely is one of those. They call me The Queen. Curve are a Melbourne brand and I’ve got a Bastion road bike which is also a Melbourne based brand, and my Speedvagen gravel bike from Portland is a bit exotic, so I’m looking at the Curve and thinking I’d love to add one of those to the collection. For the last 10 years my dad has been taking it out once a month, driving it around to keep it moving, and he finally gave the keys back to me on Christmas Day and said “I’ve been taking care of this for you for the last 10 years and now it’s parked in your garage and it’s yours to use” which felt great. campaign runs longer. Did you have a highlight on the bike for 2020? Also, on top of that, the level of kit people are wearing and the level of bikes people are riding… everyone looks like a pro. We’ve been really fortunate to be able to involve some really high profile cyclists in the business. Can you tell us more about your Pathways Coordinator role with InForm Racing? So I found that quite a challenge, but once I found my groove I really enjoyed it. You used to wave to everyone who you passed, and the guys you’d be out with on bunch rides on Saturday you were racing on Sunday. What have been some of the biggest challenges of TSC this past year, and biggest opportunities? People commenting negatively online weren’t expecting a reply on the feed, so when we replied positively it was well received. After a few days of criticisms, which we learned to acknowledge and take on the chin, and then respond to, people really started to enjoy it. gone to your web page or clicked on your Originally when I decided to move back, the plan was to come back to Europe every couple of months and be really present. I think being able to communicate what’s going on in the race to a really broad audience is something I think we did really well, and that’s what people enjoyed about it. One of the most popular roads in Melbourne would be Beach Road, and there seems to be quite literally tens of thousands of cyclists going down there every weekend. My role at Goldmans ended up being in FX, which to be honest I didn’t love… it was too transactional, there wasn’t enough interacting with clients, and I knew it wasn’t a long term play for me. marketplace, programmatic advertising is growing in importance demographics and interests. And also they get it: they know cycling, bikes, apparel, holidays, so it’s a business model they understand and that they can have an influence in. Simon Gerrans to join BMC Racing from Orica-Scott. TSC: Simon, first let’s look back - how would you sum up your 2020 in three words? Back in Europe, back meeting people, back in the space and checking in with all the staff we have in our multiple locations. You’ve got a Bastion road bike, a Speedvagen gravel bike, are there any other bikes you’ve got your eye on at the moment? And there was so much to learn. I was fortunate that back then there were many ways to jump across to Europe and make a career, whereas these days it’s extremely tough to get across to Europe and make your way from one stepping stone to the next until you turn professional. We also spoke with TSC founder, Christian Meier, who raced the Tour in 2014 on two days notice and TSC Chief Operating Officer - and yellow jersey wearer - Simon Gerrans, who is commentating the Tour this year for the ASO. 61k Followers, 392 Following, 806 Posts - See Instagram photos and videos from Simon Gerrans (@simongerrans) What I really love about my role at TSC is building something - growing a business. Thankfully we have a good support network here, for the first time in a long while, to have family around is great. Renaissance marketing man. But now I’m back in Australia and travel is going to be quite difficult for some time, I’m wondering when I’m going to be back. the right location. As far as the best team of 2020, by far Jumbo Visma in the way they dominated the calendar. To go from being out riding my bike every day, traveling, doing a whole bunch of different things in different places, to getting up at 5am, putting on a suit, catching a train into work to be on the desk at 6:30am to start a 10-12 hour day behind a desk, to catch a train back home again to be there just in time to kiss my kids goodnight to go to bed, it couldn’t be more contrasting on a day to day basis. And I don’t think there’s another stretch of road like it anywhere in the world. skating, cycling, charity, photography, music, performance, entertainment, travel, products, life! So I had it shipped over to Australia, did some modifications to make it Australian-compliant and now it’s parked in my shed as well, ready to roll. September - commentating the TdF with Anthony. I was really impressed to see him maintain his form on the road, and now he’s winning cross races… it’s incredible. The 37 … historically and in real time to attract them at the right time, with the right advertising and in with your message based on historical February - PNS activation weekend at TSC Girona. The stand out rider would have to be Primoz Roglic. What I love about my role is the prospect of growing this business. I noticed it in the tracking but I didn't hear it mentioned in the race commentary. We can create an invisible online GPS And it’s great to involve people from the professional peloton past and present in the business, because I really like the idea of helping people from the professional peloton transition into professional life afterwards. The impact Covid has had is enormous, as a business. It was a day of highs and lows and a massive achievement for everyone to get through it. Serve ads to those most likely to resonate Mastered Programmatic Advertising at Mediacom Worldwide and Publicis Group while enjoying the pleasures of wine and Prosecco. skating, cycling, charity, photography, music, performance, entertainment, travel, products, life! algorithmic and machine learning data. Simon Gerrans to end 13-year professional racing career after 2018 season. However I didn’t love the competition side of it so much, or being away from the family, or feeling like I wasn’t quite in the same physical condition I had been in previous years. Which riders and teams are you most excited about seeing in 2021? Riders wise, I’m really keen to see how Wout Van Aert performs this coming year. They also support guys who are at the end of their racing careers as well, and looking for a profession after cycling. I’ve also had the opportunity to enjoy a few of my toys back here at home and take my wine out of storage, for example. Whereas now nobody waves any more because there’s quite literally thousands of bike riders out on the road everyday. So for me that was the clear standout ride. online activity data. What excites you about the investor business model? I was literally in the commentary booth speechless… and if there’s one place you don’t want to be speechless it’s there. But what it highlighted for me is how important a dynamic and diverse approach is. The skills of leading teams and managing people and getting the most out of a team to achieve a common goal is what I’ve found similar across cycling, working for Goldmans and now at The Service Course. The competition felt a little bit too much like work, and I didn’t get the same enjoyment that I had done early in my career. December - start of the Melbourne to Warrnambool Cycling Classic ride. It’s come to pretty much a complete standstill. From a business perspective, I think through Covid it’s been very difficult for a lot of sports that have organised events - for example football - so people have been looking for other ways to go out and exercise and that has reintroduced cycling to a whole heap of people, and we’ve seen a massive boom in participation levels with cycling. But contrasting to that you look at how well custom bike sales have gone this year, helped by how people are getting so heavily into cycling, and our online store has also gone really well - I think we’re up around 400% on 12 months previous. It only hit me when I got to Nice that I’d never commentated on the road for a race before, and all of a sudden I was commentating for what was probably the single largest English speaking audience on any feed in the biggest bike race of the calendar, as my first crack at it. One of the biggest challenges is through the difficulties around travel, is doing everything remotely. So they approached me to help find a way to get these young guys into the team and help them get across to Europe to race abroad. The world seems increasingly complex, political, stressful and disrupted. He was super consistent throughout the entire year. Keenan will be one of the three key voices of the SBS commentary team, along with Bridie O’Donnell in Melbourne and Robbie McEwen, who will be working from the studios in Sydney. ... And at the finish I provided commentary for the crowd watching the last 40 K on the big screen. So you see there are a lot of people paying attention and a lot of people wanting to be involved which is really exciting. In the commentary, you could hear them saying, ‘Yep, this is for Peter Sagan who has got it in the bag…’ that seemed to be the sentiment from a few kilometres to go. It was a great experience to be a part of and to do the ride with so many people who were so passionate about the race that it represented, and get through a 10+ hour bike ride and the longest one I’ve ever done on probably the least amount of form I’ve ever been on. And if they attach themselves to the business, they can make that influence, which is interesting for them. We chat with cycling commentator Matthew Keenan to chat about the Vuelta, the Giro boss, TDU and plenty more. expertise to drive real business outcomes. For me, teams wise, I’m really looking forward to seeing how the Ineos and Jumbo-Visma battles unfold. Tweets 25 March 2012 == Simon Gerrans ‏ @simongerrans Busy afternoon in front of the TV. That’s what I’m a little worried about at this point in time. It’s possibly a friendlier race environment than road racing, and there are so many cool events out there, so I’d like to explore those more in time. What’s interesting for us here is our racing heritage; Christian and I were teammates, we’ve done the hard yards on the bike and we have a huge amount of respect for the guys and girls out there doing it now. I’ve finally got the opportunity to use my 30th birthday present to myself which was an old Porsche. So I’m excited to see how that plays out. They were competitive across the board and were winning with a number of riders. I hadn’t been back for 2 years, I haven’t lived here for 20 years, so it’s really nice to just get back, settle in and catch up with a bunch of people. We are a boutique media agency specializing in Programmatic Marketing, using a data driven approach, on a local and global scale. a squirrel... Our mission is to inspire businesses to It’s amazing. Simon Gerrans, whose career includes four individual grand tour stage wins, will retire at the end of this season. We’ve come to expect Quickstep to dominate, but we’ve never seen Jumbo Visma do that before. I am finding Simon Gerrans's commentary very interesting. Then by halfway through the first week of the race I got a real kick out of it and the rest of the race was great. Whether that be customers or investors or people wanting to get involved in each location. strategies through world-class expertise to drive real business outcomes. Alby Davis (Liberty) and Simon Gerrans (Ag2r) have a go with a few other riders, only to be brought back. I think in the last couple of years I fell out of love with racing a little bit. It’s so good to do it in an industry where I have a fantastic network, a level of credibility with partners and suppliers, I get to work with friends and good people. It’s been challenging. Simon Gerrans (born 16 May 1980) is an Australian professional road bicycle racer, who currently rides for the Australian UCI ProTour team, Orica-GreenEDGE. That for me was the stand out race really high profile cyclists in the same way your time is! 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